Commercials for Matspecialen

Project start: June 2020


Matspecialen is one of Norway's largest catering suppliers. The company wanted to be more visible digitally and we were therefore given the task of developing a marketing package adapted to all digital channels. With a limited budget, we managed to put together a number of varied photos on a long shooting day. Then we versioned out a number of formats and lengths and voiced this towards different target groups.


The company has three customer groups they want to reach. The private market, the corporate market, and in addition the festivity group that needs cakes for confirmations, weddings, and birthdays. We reused a lot of the material in all the films, but changed the message and sharpened this towards the target group. In this way, the films are perceived as more relevant when it comes to hitting the various target groups.


Type of ads:


  • FB Ads (1: 1)

  • IG Ads (4: 5)

  • SnapChat ads (9:16)

  • Display ads (1: 1 & 16: 9)

  • Google Ads (16: 9)



  • Create a complete market package

  • Produce video content

  • Create script and voiceover

  • Version to all platforms



  • Agency: Findability AS

  • Customer : Matspecialen AS

  • Styling: Monica Bjerkerud Sjøl

  • Photo: Peter Bryng

  • Location: Studio Ask

  • Voiceover: Lars Sundsbø

  • Color Correction: GoElectra

  • Music: Epidemic Sound

  • Clip: Peter Bryng

  • Facebook Basic Black
  • Vimeo - Black Circle


Mail: peter@bryngfilm.no

Tel: +47 900 60 701



Jernbaneveien 4

0667 Oslo

Entrance: Studio Ask